The latest initiative against the war on the roads in Bulgaria is with the motto “Keep calm”. The campaign is of the Bulgarian Association of Accident Victims.

The initiative is starting today. It was presented by the President of the Association Vladimir Todorov.

The initiative’s motto and expressive visions are affixed to 12 billboards located along the Thrace highway.

Posters from the Bulgarian Accident Victims Association call on mostly young drivers to slow down and move safely on the road.

The number of billboards will reach 25. They will remain on the highway until September 15, BGNES informs.

The initiators are betting on more fun pictures. The idea is that more serious and edifying messages may not have an effect on young drivers.

The posters have been put up now, because at this time of the year, highway traffic is the most intense.

“As August is a month of many commuters and many crashes. It may be the month of the most injured and killed on the road, unfortunately. We urge drivers to obey the rules. we save some 15 minutes our way, but in the end 15 minutes do not solve anyone’s problem. So, our call is: Drive calmly, “said Todorov, quoted by BNR.