The reason for the initiative is the black statistics, according to which in the last 2017 alone, nearly 700 people were killed in road accidents and over 6,000 were injured, most of them young people. The Bulgarian Accident Victims Association is convinced that because of the fun element, this initiative will affect the younger generations and the number of victims and victims of crashes will decrease. The banner “Drive calmly!” Displayed on the billboards, along with expressive visions along the Thrace highway, will make drivers more cautious on the road and comply with speed limits.

 

 

Vladimir Todorov – Association of Accident Victims:
“We have done many campaigns over the years. A lot of them were scary, warning, edifying, with crushed cars, with some messages that scared people and we decided this time to do something with a smile, something with a mood. In addition, this campaign is aimed at young people, and they do not like to have a constructive and mentoring tone. “

 

 

The billboards are located along the Thrace highway and are 12 so far, but their number is expected to increase to 20. They are located about 50 km from each other and will stand on the road to the sea until mid-September.

 

 

Iva Beca – Chairman of the Board of the Outdoor Advertising Association:

“Last year’s accident statistics were 1 person who hit a billboard, 100 in a tree – there are no inscriptions there and a lot of people hit the wagons. I hope I answered your question. “